With Gatesman+Dave I had the opportunity to help create a web site for the Hormel food brand, House of Tsang®. I was responsible for the creating user experience & visual design along-side a team of developers and other creatives.
The responsive site had a very fast turn around and went from concept to completion in about 6 weeks.
*A very talented concept artist, Dani Kruse, is responsible for all of the pretty illustrations that you see.
In 2013 I was responsible for the both the user experience and the user interface of the new PPG.com website redesign. I did extensive planning, conducted a detailed competitive analysis, created the information architecture, wireframes, and final design.
During the predesign phase of the PPG.com redesign conducted a content audit, took inventory of all the current pages on the site and created a sitemap for the future site. This allowed us to get the big picture of how many pages the site contained and easily reorganize the structure to better fit our users needs.
In the past, PPG’s business units were each allowed to create their own web identities. With the new design, corporate was asking that the businesses bring their main identities back into the structure. (This excludes customer marketing sites.) One of the larger challenges was making sure the businesses needs could all be met inside this master structure, and if there were still sites that diverted with their own navigation, how could we promote the “PPG hub.”
I worked on The Voice of Color Web Site redesign in 2011-2012 for PPG Industries. The site includes ~70 page with many dynamic features and is responsive. I drove the launch of VoiceofColor.com from concept to completion and worked with PPG marketing to fulfill their needs and requirements.
I was responsible for project management: managing task and deadlines between team members; information architecture: current content review, new site maps, calibration with copywriter; user experience: competitive reviews, wireframes, user flow; art direction: design and strategy; and development: calibration with off-shore developers.
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